Project Description

The Client: Ottobock is a Medical Technology that specializes in creating high-quality and technologically outstanding medical Orthotic and Prosthetic solutions. Ottobock's mission is to help restore mobility to people with disabilities, and protect what mobility they have, to ensure the best quality of life possible.

The Challenge: Ottobock recently embraced an e-commerce platform, and launched a new product called the C-Brace. The challenge was to bring awareness to this product, provide details about the C-Brace, and tell patients' experiences with the brace. All products are marketed towards medical professionals.

The Solution: The C-Brace is a custom product made especially to fit the patient. This results in a lot of documentation, which medical professionals would need to read. Ottobock also wanted to emphasize the use of trials, and courses on how to fit the brace correctly. We added these at the top of the page in order to bolster action, with the documentation at the bottom of the page. In the center of the page we showcased patient stories and testimonials in order to provide more context and add an element of human connection to the page.